My work for you to lurk

 
 

Katie Wann Creative
Still & Motion Product Photography

If you know anything about me, you know that saying that I “love” The Office is the understatement of the century. So, when a fellow creative popped into my inbox and said, “I need you to work your magic and also subliminally toss in a ton of references from The Office in your most witty way,” I knew I’d reached the height of my career.

Katie’s photography business is special in the fact that it’s lighthearted, colorful and fun, while still exuding professionalism and expertise. Because of that, we knew we needed to achieve a brand voice with her copy that sounded like her, let her audience in on her humor and wit, and still put strategy and expertise first.

What can I say? I love this site about as much as I love The Office. Check it out for yourself!

Florence James Collective
Full-cycle Photography, Videography & Set Design

Is there a kinder, sweeter or funnier duo than Jesse and Huzi over at Florence James Collective? (Answer: no, no there is not.)

FJC commissioned me with the task of overhauling their website copy to include a voice that exuded a bit of their wit and sass, and also improved their site’s overall copy strategy. They already had incredible visuals; they just needed the help to get their brand voice perfected and out onto their site, in a way that increased conversions and compelled those who were perusing to take action.

Over the course of two months, I partnered with Jesse and Huzi to create the copy of their dreams. I also provided feedback on quick and simple ways to alter or adjust the layout of specific pages (and their subsequent copy placement) to better engage the reader. Take a look!

Flair by KD
Brand & Website Design

When Karli and I first chatted about her existing website copy, there was one thing she said that stood out and remained in the back of my mind throughout the project: she just didn’t feel like things sounded like her.

Knowing what I knew about Karli’s approachable, casual, professional and kind personality and her education and strategy-first approach to serving her design clients, I took that feedback to heart. How could I take such a dimensional business owner, and bring her to life via a two-dimensional screen?

Karli described her brand as approachable, stylish, artistic, professional and casual. She also mentioned that she wanted to lay the proper groundwork to introduce more style and fashion content on her blog, and via social media. Because of that, I decided to play around with her name, Flair by KD. I focused on punchy one-liners and witty plays on the word “flair” to ultimately achieve a conversational, and yet professional, voice. Sneak a peek!

 
 

Honestly, I’ve run out of time. Check out a just a few of the brands and businesses I’ve supported through my copy services, below!

Moodelier | Abigail Dyer Design | Wayfarer Design Studio | Haas House | Wildroot Marketing | Melody Fulone Design | Sarah Eichstedt Photography | Emily Kim Photography | La Bella Shop | Keur Design Studio | Steph Corrigan Design | Ale Paez Photography | Color for Breakfast

 
 

Ready to achieve the personable, strategic and sales-driven copy of your blog, email and website dreams?

 
 

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More's more: read a few testimonials ✨

“You have no idea, I literally cried last night as I read it. To be able to hand off this one task that I have been putting off for ELEVEN years, because it was too overwhelming and stressful, brings such relief and joy. I almost have no words. I am so excited to finally add this wonderful element to my business.”

-Brandy, Bry Photo

“I am ecstatic about ALL of this!!!!

Kirsten truly is the best and really understood what was in my mind and wrote [my website copy] way better than I ever could have imagined!! I am seriously so excited to blast this information, share my experience with her and use tidbits of this website copy in some of my social posts. Ugh, I am SO happy!”

-Karli, Flair by KD

YOU ARE A ROCKSTAR!!! You nailed it. Thank you so much. This is already such a huge weight off my shoulders. Can’t wait to get these blogs launched!

-Miranda, Wildroot Marketing

Kirsten is amazing!! She has totally inspired me, and has opened my eyes to new ways of running my business! Thank you again, Kirsten, for your help and example!

-Janea, Creative Space Studios

Ahh, you're a magician!! Both pieces of copy are perfect, exactly the tone of voice that I wanted! I'm SO excited to share them! Every sentence in this email is going to end with an exclamation point because that's how happy I am!

-Abbey, Wayfarer Design Studio

THIS COPY IS SO ON POINT!!! Thank you, thank you, thank you!! I'll be working on implementing this on my website this week :)

-Kath, Keur Design Studio

Kirsten is so kind, thoughtful, approachable, personable, professional, and encouraging. She took my question of "how do I expand my reach and maximize my time on social media without taking more time out of my already bursting schedule?" and answered it in a practical, easy-to-implement way. It's only been a couple weeks since chatting with Kirsten, but I've already felt freer in building content, setting time-limits, and actually engaging on social media.

- Val, Kindred & Co

Kirsten is utterly helpful, extremely reassuring, and just the kind of person you want on your side to help you work through the daily stresses of running your own business. I highly recommend reaching out to her!

- Melody, Melody Fulone Design

I think I’m going to be sick - with an overload of happiness and excitement!!! I’m not even halfway through reading our site copy, and everything is absolutely perfect! I think we’ve read over everything about 100 times, and we are just so over the moon.

- Florence James Collective

We just went through the whole copy and WOW just WOW!! It’s perfect!! I almost cried?

I loved it, Daniel loved it, and even Mango approved (and he's the picky one in this family)

Thank you so much! I am excited to start my new website transition, thank you for giving Color for breakfast this fun amazing voice.

- Maria, Color for Breakfast

The QUEEN of cold outreach advice!! I had a 1:1 session with Kirsten as I wanted to uplevel my pitching game and Kirsten literally mapped EVERYTHING out for me. I definitely would not have thought to do 90% of what she taught me and even just having the knowledge of what to do makes me feel even more in control of my business and who I want to work with. I cannot recommend Kirsten's services enough!

-Amanda, Timbre Media House

“I just wanted to say thank you!! You really added that dash of personality, cheekiness, and just magnificence (my site copy) needed. I’m so grateful and excited!!!”

-Danni, Velamora Photography

“I’ve received a boost in inquiries on my website since you updated the copy a couple of weeks ago. Thank you! It’s really helping with conversions.”

-Hannah, Meteor Street Studio

“First of all, I want to say thank you because after our call I have become so much more confident! I increased my prices, I cold email with less fear, I have a clear vision of my social media posting, I feel great!”

- Maria, Color for Breakfast